Akshaya Tritiya, also known as Akti or Akha Teej is considered to be one of the most auspicious days for Hindus. This year the festival falls on, Sunday, April 26, 2020. Akshaya Tritiya or Akshaya Trutiya is the Hindu festival which falls on the Lunar day of Shukla Paksha of the Indian month of Vaisakha.

Akshaya Trithiya – Bring home good luck and sucess

Akshaya Tritiya is a Sanskrit word, where ‘Akshaya’ stands for ‘eternal, the never diminishing sense of happiness, success and joy’ and ‘Tritiya’ stands for ‘third’ (falls on third lunar day of Shukla Paksha)

Why buy gold on this day

Millions of Indians purchase gold on Akshaya Tritiya, as investing in gold on this day heralds the start of a new beginning. Investments done on this day are believed to bring prosperity, and gold which is viewed as an ideal investment in the country, is purchased across the length and breadth of India. It is believed that this day brings good luck and success, buying gold makes you affluent and brings more wealth.

Hindu Mythology

Lord Kubera – God of Wealth

There are several legends about this day in Hindu mythology. According to one of them, it is believed that on this day, Parashuram, an avatar of Lord Vishnu, was born. Another belief associated with the day is that Goddess Ganga had arrived on Earth from heaven. One more says, Kubera received his wealth and position as the ‘Lord of Wealth’ on this auspicious day. Another significant event that is believed to have occurred on this day is that Sudama visited his childhood friend, Lord Krishna in Dwarka, and received unlimited wealth. People also worship Goddess Annapoorna, the deity of food and nourishment on Akshaya Tritiya.

What do you want to buy this Akshaya Trithiya

This year due to Covid-19 Coronavirus lockdown, people will maintain the social distancing and will celebrate the festival in their homes. With the actual shops been closed down, you might have to purchase gold online this time.

You may be skeptical about online jewellery shopping; Since you are investing so much, you might like to try personally and then buy. In this case, purchasing gold coin would be a thoughtful choice. You can later exchange the gold coin or can get an ornament of your choice done by a jewellery merchant.

Further you can buy gold online easily in other forms like gold exchange-traded funds (ETF’s) and Sovereign Gold Bonds (SGBs). These are an alternate for physical gold. Gold ETFs can be traded on the stock exchange just like regular funds. Choose between these options wisely and buy the one that suites you the best.

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